Release Notes - 8/2/23
GoodData Analytics Dashboards
The new analytics dashboards are located at https://intelligence.marketingmilk.com/. Users must be granted access (see third screenshot below), so please reach out to the Marketing Milk team if you would like to start using the new dashboards.
Human Made ROAS and Report Cards
The new dashboards mentioned above include two new report card tables: one of them is monthly and the other is quarterly. They each implement the rubric presented during ongoing education several weeks ago (third screenshot).
The formula for calculating the report card grade involves Human Made ROAS. This new metric relies on properly named Facebook ad sets. As long as an ad set contains the words "Human Made" somewhere in its name, then it will be included in Human Made ROAS.
Soon, we will begin using this data to automatically fill out the corresponding Salesforce report cards.
Ability to Organize Businesses by Franchise
You will now see a new "Franchise" tab in the Admin sidebar. Franchises are now an officially supported way of organizing businesses in Marketing Milk.
Historically, pods and branches have been exploited to try and achieve an organizational structure that makes sense. But, those constructs have always fallen short since, conceptually, neither a pod nor a branch is equivalent to a franchise.
Next week, we will be introducing yet another way to organize businesses where it makes sense to do so... Ownership Groups. These are intended for grouping together many businesses that happen to be owned by the same client, or sometimes a holding company.
Disable Advantage Custom Audiences
Facebook introduced a new concept called Advantage Custom Audiences and turned it on by default for all new campaigns. They made this feature opt-out rather than opt-in. Consequently, all new campaigns published using Ad Builder started using Advantage Custom Audiences.
Suffice to say, Advantage Custom Audiences had some major issues. Namely, these audiences were not respecting the geolocations included in the targeting spec. If Facebook thought it could intelligently find more relevant people outside of the geofence, then it would do it. Obviously, this is problematic in a lot of scenarios, so we updated Ad Builder to specifically opt-out of Advantage Custom Audiences.
New Roles System
We have a new roles system. Please refer to the knowledge base article for more details.
Changes to the Pod System
In order to accomodate for increased coverage requirements throughout the pods, Marketing Milk has been updated to allow users to belong to multiple pods at the same time. Any employee may add or remove themselves from a pod at any time. Core pod members should use the "Pod Members" section, while anyone else should use the "Affiliate Pod Members" section.
In addition, global business access will soon be going away for all employees besides admins. In its place, business access will be determined by the pods that a user belongs to. All users will be expected to add themselves to as many or as few pods as necessary to gain an appropriate level of business access. This change will go into effect in two weeks on Thursday, August 17th. We will give advance warning in the days leading up.
More details are provided in this knowledge base article.
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